Zoom is a leading video communication platform that brings individuals and organizations together online. From meetings to webinars, trainings to virtual events, Zoom offers solutions for a wide range of use cases and is preferred by millions of users worldwide.
General Overview
When Zoom entered the Turkish market, many organizations were hesitant to use the platform due to unfounded cybersecurity concerns. As Zoom’s communication agency, PIAR Communication led a comprehensive and strategic communication process to reshape this perception.
What We Did?
We organized Turkey’s first online press conference and brought decision-makers and opinion leaders together through webinars to share accurate information. Offering paid features for free and highlighting feedback from the field through LinkedIn influencer communication played a key role in building trust.
Result
Thanks to our genuine, transparent, and experience-based communication strategy, the prejudices surrounding Zoom quickly gave way to trust.
